Studio Family
Icon Magazine - Rethink

We were approached by Icon Magazine to contribute towards their monthly feature 'Rethink', whereby design agencies are asked to take something they think needs updating, has been designed poorly or has a problem that needs resolving. We chose to 'rethink' the Holy Bible.

Our approach focused on taking how the Bible currently stands as piece of content-heavy printed literature and transforming it into an accessible online app, available to download and carry with you everywhere. We decided to create a series of icons, which summarised each internal book, these would then be used as simple indexing system allowing the user to explore its contents easily.

The app also had a number of built-in features, one being geo-location for places of worship as well as an option which allowed the user to receive randomised passages and excerpts from the Bible by shaking their mobile device.


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